This post looks at ways you can improve your infographics for SEO purposes. If you keep SEO in mind when you create an infographic, it will draw a much larger audience.
Focus on a Keyword or Keyword Phrase
Choosing the right keyword or keyword phrase is vital for the SEO of any piece of content, and infographics are no exception. For instance, if your infographic is about Arizona’s climate, your keyword phrase might be just that: “Arizona’s climate.” This selection is essential because the goal is to get your content to show up when people search for your keyword or keyword phrase.
Additionally, identifying one before you create your content can be helpful for keeping the content relevant to the word or phrase. (A note of caution: Avoid keyword stuffing, which, according to Google, can actually damage your page’s performance.)
Optimize the Content
Next, it is time to optimize the infographic for search purposes. Here are specific steps you should take to that end:
- Create an attention-grabbing headline, which uses the keyword/phrase.
- Include the keyword/phrase in the URL of the page.
- Also, include the keyword/phrase in the file names of images and image alt text as well as in the H1 headings and meta description.
- If the infographic is accompanying text on a blog post, keep in mind that search engines tend to prefer posts that are 1,000 words or longer.
- Test your page’s load times as well as its social sharing buttons to make sure everything is responsive.
If this sounds tedious or too labor-intensive, consider trying different SEO plugins out until you find one that makes the process smooth for you.
Update Old Content
Once you have a grasp on what makes an infographic search-engine friendly, consider going back and updating your old content to make it search-engine friendly as well. By doing so, you can breathe fresh life into the content you’ve already created.