Aligning your small business with eco-friendly practices is a great way to distinguish yourself from the crowd, and it can have some surprising financial benefits as well. Many consumers these days prefer to deal with companies that are more responsible...
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No business leader ever said, “I want my marketing strategies to be ineffective.” Clearly, businesses exist to succeed; to generate consistent long-term revenues leading to profits. And, profits require creating and keeping customers. Getting your marketing right and making your...
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If you own a new business or are unfamiliar with marketing, there are a few things to know before ordering display ads. Display advertising is a great way to get your company message in front of a wide audience, particularly...
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In an ideal world, potential customers would be instantly wowed by your emails, text messages, or social media posts. Though this is always the goal, you often need another step to get people from “kind of curious” to “sign me...
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Smart and creative Facebook marketing is a requirement for online (and overall) business success; so don’t neglect this crucial platform. Social media giant Facebook represents an excellent opportunity to grow your business, with its many customization features and robust toolset...
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Demographics are so yesterday! Now you can gain a better understanding of your audience through psychographics. The problem: people in the same demographic can have vastly different personalities, styles, tastes, and thoughts. Lumping people together based on zip code or...
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