For the most part, B2B social media marketing has fallen far behind the successful efforts engaged in by B2C companies, which are everywhere on social media selling direct to consumers. For some reason, many B2B companies still prefer to use...
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Solar companies often find it difficult to create a successful digital campaign. The initial investment in solar panels can scare off potential customers. It’s not enough to just put your product on your website and hope for the best. Here...
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According to statistics gathered from consumers, the key to digital marketing in the future is video storytelling. The combination of images and sound provided by videos offers the ability to grab the attention of viewers, engage them emotionally, teach them...
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Email marketing can be an effective way to engage with customers and have the ability to track the results of your efforts. However, if you are new to this marketing approach, it can be difficult to know the best way...
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This post looks at ways you can improve your infographics for SEO purposes. If you keep SEO in mind when you create an infographic, it will draw a much larger audience.  Focus on a Keyword or Keyword Phrase Choosing the...
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Aligning your small business with eco-friendly practices is a great way to distinguish yourself from the crowd, and it can have some surprising financial benefits as well. Many consumers these days prefer to deal with companies that are more responsible...
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No business leader ever said, “I want my marketing strategies to be ineffective.” Clearly, businesses exist to succeed; to generate consistent long-term revenues leading to profits. And, profits require creating and keeping customers. Getting your marketing right and making your...
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If you own a new business or are unfamiliar with marketing, there are a few things to know before ordering display ads. Display advertising is a great way to get your company message in front of a wide audience, particularly...
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In an ideal world, potential customers would be instantly wowed by your emails, text messages, or social media posts. Though this is always the goal, you often need another step to get people from “kind of curious” to “sign me...
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Smart and creative Facebook marketing is a requirement for online (and overall) business success; so don’t neglect this crucial platform. Social media giant Facebook represents an excellent opportunity to grow your business, with its many customization features and robust toolset...
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