Recent research from Campaign Monitor revealed valuable information about email that organizations can use in building a marketing strategy for 2020. The analysis examined email statistics from 2019 to identify trends, such as days that resulted in the most opens...
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Is it time for a website redesign? When it comes to your company, business, or brand, your website provides a means of prospective patrons to find you while providing a glimpse into what you do. Generally, websites should be revamped...
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Modern websites are all about content. But businesses can’t simply throw up articles about products and services without a strategy. We have four content tips that can help your website garner more visitors and convert those visitors into sales. Know...
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Social proof, by way of an adage, is evidence that birds of a feather flock together. Basically, what it means – for your business, in particular – is that people will tend to follow the herd. This is especially true...
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As an online marketer, you are undoubtedly aware of the incognito mode feature of the world’s most popular browser – Google Chrome. It is one of the most reliable ways, after all, to ensure that your targeted searches on the...
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Responsive websites and UX have been high in demand since 2013. The reason for it is quite simple: a lot of people search on their phones. Google has taken note and uses responsiveness as a way to rank their results...
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There are so many digital marketing platforms available today to advertise your business, but one that should always be considered is YouTube. Now a multibillion-dollar company, YouTube can capture an audience far greater than just content alone. If you’re interested...
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In today’s marketing world, your campaigns must be personalized to your target audience. What is a target audience? It’s simply the intended audience of your service or product. Who needs/wants your items? Before an ad campaign, you should know who...
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In 1996, Bill Gates said, “content is king.” Over 20 years later, content is indeed king. As with any good ruler, having a strategy to stay in power is key to the ruling. Without a content strategy for your website,...
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Google Ads is perhaps the most effective digital marketing platform. Using paid search delivers immediate results and can help to transform your business to ensure growth. If you are considering trying Google Ads, you need to understand how it works...
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