When it comes to paid and organic social media campaigns, a common misconception is that it’s necessary to choose between the two. However, in reality, there is no reason not to make use of both, even within the same campaign....
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When it comes to social media, influencers may be the key to converting casual interest into sales. It first helps to define influencers; these are the individuals with the potential of impacting buyer decisions among others due to insight, position,...
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Many businesses want to resurrect their ad campaigns in a way that will yield true engagement with the right customers. We may have exhausted old email lists and progress may be downright stagnant when it comes to getting old audiences...
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It may seem cheaper to use online advertising when planning out your business or brand marketing budget. Unfortunately, there are some things that can stand in the way of efficacy when it comes to inexpensive online ad approaches. Be aware...
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In the pre-text days, when emails were the main way we communicated digitally, the practice was sometimes criticized as too casual or too brief. Now, however, texts and direct messages better fit the definition of casual while emails are seen...
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Recent research from Campaign Monitor revealed valuable information about email that organizations can use in building a marketing strategy for 2020. The analysis examined email statistics from 2019 to identify trends, such as days that resulted in the most opens...
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Is it time for a website redesign? When it comes to your company, business, or brand, your website provides a means of prospective patrons to find you while providing a glimpse into what you do. Generally, websites should be revamped...
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Modern websites are all about content. But businesses can’t simply throw up articles about products and services without a strategy. We have four content tips that can help your website garner more visitors and convert those visitors into sales. Know...
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Social proof, by way of an adage, is evidence that birds of a feather flock together. Basically, what it means – for your business, in particular – is that people will tend to follow the herd. This is especially true...
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As an online marketer, you are undoubtedly aware of the incognito mode feature of the world’s most popular browser – Google Chrome. It is one of the most reliable ways, after all, to ensure that your targeted searches on the...
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