Email list segmentation is a powerful tool to precisely target your marketing messages for maximum effectiveness.  Follow these tips on how to group together similar customers, subscribers or website visitors: Repeat customer: These loyal customers would enjoy receiving a discount...
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Internet marketing can feel bittersweet. With a vast audience just waiting to receive your messaging, it is a marketer’s ideal. Yet, it is the size and scope of that audience that can make it such a challenge. Just who should...
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SEO is not just another acronym. In today’s digital age, SEO (Search Engine Optimization) is an essential ingredient in every business’s marketing success. Why SEO is Essential for Every Business Today’s savvy consumers use the internet to search for just...
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It wasn’t that long ago when social media marketing was primarily focused on bringing in followers, but those days are behind us. Today, this type of marketing has morphed and changed, so campaigns need to do the same thing if...
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Is Keyword Research Worth the Trouble? You may think, “why conduct research?” By skipping keyword research, you never really know how your audience is finding you. Your logical guesses could be right in some cases, but you’ll miss many not-so-obvious...
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Facebook may not have the growth it once did, but that doesn’t mean you shouldn’t rule out the importance of a Facebook business page. It’s estimated that Facebook has over 2.5 billion active daily users. That’s a huge potential audience....
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The user experience (UX) is critical for the success of any business’s website: A bad UX will drive visitors away, leading to lost sales and other problems, while a good one will keep visitors hooked and make them more likely...
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Most small businesses have a tight budget, so you need to be strategic when spending your hard-earned dollars. Content marketing is a vital aspect of digital marketing, but it can be quite expensive to have someone outside of your business...
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If you take time to observe and identify consumer viewing behaviors on social media platforms, like YouTube, you may be able to use this data to convert contacts into prospective buyers.   Pay attention to these three viewing behaviors among...
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Advertising provides significant revenue to online publishers. However, poor experiences with digital ads have caused many users to install ad blockers. Statistics show that billions of dollars of revenue are lost as a result. Here are some steps you can...
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