Facebook may not have the growth it once did, but that doesn’t mean you shouldn’t rule out the importance of a Facebook business page. It’s estimated that Facebook has over 2.5 billion active daily users. That’s a huge potential audience....
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The user experience (UX) is critical for the success of any business’s website: A bad UX will drive visitors away, leading to lost sales and other problems, while a good one will keep visitors hooked and make them more likely...
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Most small businesses have a tight budget, so you need to be strategic when spending your hard-earned dollars. Content marketing is a vital aspect of digital marketing, but it can be quite expensive to have someone outside of your business...
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If you take time to observe and identify consumer viewing behaviors on social media platforms, like YouTube, you may be able to use this data to convert contacts into prospective buyers.   Pay attention to these three viewing behaviors among...
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Advertising provides significant revenue to online publishers. However, poor experiences with digital ads have caused many users to install ad blockers. Statistics show that billions of dollars of revenue are lost as a result. Here are some steps you can...
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When it comes to paid and organic social media campaigns, a common misconception is that it’s necessary to choose between the two. However, in reality, there is no reason not to make use of both, even within the same campaign....
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When it comes to social media, influencers may be the key to converting casual interest into sales. It first helps to define influencers; these are the individuals with the potential of impacting buyer decisions among others due to insight, position,...
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Many businesses want to resurrect their ad campaigns in a way that will yield true engagement with the right customers. We may have exhausted old email lists and progress may be downright stagnant when it comes to getting old audiences...
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It may seem cheaper to use online advertising when planning out your business or brand marketing budget. Unfortunately, there are some things that can stand in the way of efficacy when it comes to inexpensive online ad approaches. Be aware...
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In the pre-text days, when emails were the main way we communicated digitally, the practice was sometimes criticized as too casual or too brief. Now, however, texts and direct messages better fit the definition of casual while emails are seen...
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