As an online marketer, you are undoubtedly aware of the incognito mode feature of the world’s most popular browser – Google Chrome. It is one of the most reliable ways, after all, to ensure that your targeted searches on the...
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Responsive websites and UX have been high in demand since 2013. The reason for it is quite simple: a lot of people search on their phones. Google has taken note and uses responsiveness as a way to rank their results...
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There are so many digital marketing platforms available today to advertise your business, but one that should always be considered is YouTube. Now a multibillion-dollar company, YouTube can capture an audience far greater than just content alone. If you’re interested...
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In today’s marketing world, your campaigns must be personalized to your target audience. What is a target audience? It’s simply the intended audience of your service or product. Who needs/wants your items? Before an ad campaign, you should know who...
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In 1996, Bill Gates said, “content is king.” Over 20 years later, content is indeed king. As with any good ruler, having a strategy to stay in power is key to the ruling. Without a content strategy for your website,...
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Google Ads is perhaps the most effective digital marketing platform. Using paid search delivers immediate results and can help to transform your business to ensure growth. If you are considering trying Google Ads, you need to understand how it works...
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For the most part, B2B social media marketing has fallen far behind the successful efforts engaged in by B2C companies, which are everywhere on social media selling direct to consumers. For some reason, many B2B companies still prefer to use...
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Solar companies often find it difficult to create a successful digital campaign. The initial investment in solar panels can scare off potential customers. It’s not enough to just put your product on your website and hope for the best. Here...
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According to statistics gathered from consumers, the key to digital marketing in the future is video storytelling. The combination of images and sound provided by videos offers the ability to grab the attention of viewers, engage them emotionally, teach them...
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Email marketing can be an effective way to engage with customers and have the ability to track the results of your efforts. However, if you are new to this marketing approach, it can be difficult to know the best way...
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