Most small businesses have a tight budget, so you need to be strategic when spending your hard-earned dollars. Content marketing is a vital aspect of digital marketing, but it can be quite expensive to have someone outside of your business to do everything for you. Here are three easy things you can do to boost your SEO efforts without spending a lot of money.

Set Up and Maintain Your Google My Business Listing

Google Business listings are one way to put your business front and center when locals search. It’s like free advertising, but you have to make sure that your listing is current and informative. Claim your listing. Keep the information up-to-date. Fill out the information about your business, including parking, hours, phone number and anything else you think your customers may want to know. Upload pictures and videos. It’s free and easy to set up.

Keep Up With Social Media

Choose one or two platforms where you find your audience and customers. Be active on social media. Use the analytics to determine what posts resonate with your audience. Check out tools that let you automate social media, so that you can focus on what you need to do. Your small business can utilize social media for free and even run promotions for very little. Having a presence on social media can connect you to other organizations in your city that can connect your business to a new audience.

Do Keyword Research

Google Ads Keyword Planner can help you find out what keywords your customers use for search. Every so often, you should browse through the list to figure out how people are finding your business. You may be surprised. Once you have that information, you can strengthen your website by using those keywords. Use those keywords in your blog. You’ll be boosting your SEO efforts to rank higher and gain new followers.